Digital Signage Audience Measurement
The Broox Audience Measurement solution allows you to measure audience profiles and interactions on your digital signage network as never seen before.
With just adding a camera to your digital signage display and connecting your CMS you will start collecting previously inaccessible audience data as by-passers, watchers, attention time, dwell time and demographics while fully respecting privacy.
Broox Analytics delivers a complete framework that allows you to gain a deeper understanding of your current and potential audiences, to improve you marketing strategy, customer experience, and brand perception through digital signage systems.
Application Industries
Retail
DOOH
Entertainment
Features
The best feature packed audience analytics suite
Measurement & Analytics
Understand your audience through actionable insights and mesure campaign performance with personalized analytics reports.
Integration & Programmation
Broox is technology agnostic: it integrates seamlessly with any digital signage, camera and media playback software in the market.
Intelligence & Interactivity
Engage your customers with attractive and personalized interactive content that targets audience profiles and reacts to gestural interactions.
Anonymous & Private
Broox is committed with privacy: we are GDPR and CCPA compliant by design.
How does audience measurement works?
01.
Plug a camera
Add any webcam or IP camera to your digital signage setup
02.
Install Broox Vision Node
Install our video analytics software in your player
03.
Connect your device to Broox cloud
With just adding your assigned Broox license, the detection instance will be ready to use
04.
Launch Broox Studio
Display reports, deploy, monitor and update your video analytics network through an easy to use web interface.
What can I detect?
The Broox Audience Measurement solution allows you to measure audience profiles and interactions and evaluate KPIs as never seen before.
When Broox Audience Measurement seamless connects to a camera and to your CMS you start collecting previously inaccessible customer data, very easy to read and understand, and automatically integrated with your online marketing stack.
Know the real performance of your signage content and the displays placements like if you where on Google Ads or Facebook Ads. Guaranteed!
Demographic detectors
Audience accurate profiling
Emotion
Broox is technology agnostic: it integrates seamlessly with any digital signage, camera and media playback software in the market.
Age & Gender
Engage your customers with attractive and personalized interactive content that targets audience profiles and reacts to gestural interactions.
Ethnics
Broox is committed with privacy: we are GDPR and CCPA compliant by design.
Traffic & Time
Reach and campaign performance
Passer-by
Broox is technology agnostic: it integrates seamlessly with any digital signage, camera and media playback software in the market.
Watchers
Engage your customers with attractive and personalized interactive content that targets audience profiles and reacts to gestural interactions.
Dwell & Attention time
Broox is committed with privacy: we are GDPR and CCPA compliant by design.
Interactions
Display interactive content
Segmentation
Broox is technology agnostic: it integrates seamlessly with any digital signage, camera and media playback software in the market.
Skeleton
Engage your customers with attractive and personalized interactive content that targets audience profiles and reacts to gestural interactions.
Gestures
Broox is committed with privacy: we are GDPR and CCPA compliant by design.
How does audience measurement integrates in my digital signage system?
How to install audience measurement
Plug a camera
- Optimized to run in consumer laptops.
- Runs in Windows, Linux and MacOS.
- Supports any 2D & 3D cameras.
Install Broox Software
Graphic editor to customize your detection and camera parameters as:
- Type of detections as faces, people, body parts or objects.
- Calibrations.
- Detection regions.
- Performance profiles.
Setup your screen network
- Integrates with any digital signage cms through custom events.
- Integrates with any lighting system thorught DMX and Dali protocols.
- Integrates with any graphics software as Unity, Notch and Touchdesigner through UDP protocols as TUIO, OSC or WebRTC.
Start analyzing
Output detected events to:
- Any Web analytics services as Google analytics or Salesforce.
- Use Broox cloud dashboard.
How to install audience measurement
Plug a camera
- Optimized to run in consumer laptops.
- Runs in Windows, Linux and MacOS.
- Supports any 2D & 3D cameras.
Install Broox Software
Graphic editor to customize your detection and camera parameters as:
- Type of detections as faces, people, body parts or objects.
- Calibrations.
- Detection regions.
- Performance profiles.
Setup your screen network
- Integrates with any digital signage cms through custom events.
- Integrates with any lighting system thorught DMX and Dali protocols.
- Integrates with any graphics software as Unity, Notch and Touchdesigner through UDP protocols as TUIO, OSC or WebRTC.
Audience privacy, GDPR & CCPA compliance
The Broox Platform is GDPR and CCPA compliant and Broox is strictly committed to preserve users privacy and anonymity. Broox doesn’t collect any personal data.
Broox computer vision software runs on the edge, where the incoming video signal is processed and analyzed. After that the images are automatically deleted. No image or video are sent to a Broox Server or through internet or any other network. Broox software detects and analyzes faces, but doesn’t recognize them. We can’t recognize a particular person.
Broox Interactive Content Add-On
Add interactivity to your content: get all the benefits of the Broox Analytics Suite with a layer of interactivity on top of it.
Engage your audience into more personalized and fun experiences: deliver real-time content based on demographics (age, gender…) and behaviours (like rising a hand or smiling).
Get insights from the interactivity reactions: measure the behaviour and emotions. Your perfect digital signage marketing solution, at last.
Out-of-the-box audience analytics suite
Unlock AI detection and tracking power with few clicks
Integrates with Broox Cloud
Display how your spaces perform.
Get unique insights of your smart spaces. Measure ROI at every installation.
Trigger interactive marketing campaigns based on audience detections
Run broox media player in combination with Broox cloud to manage your reactive marketing campaigns.
