Broox Digital Out-of-Home
Make DOOH smarter and engaging with actionable audience measurement and interactivity
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Plug'n'play your indoor and outdoor MUPIs with the Broox Platform to get the most accurate AI interactivity at scale.

MUPIs

Transform any LED wall into a completely new experience by adding interactivity while getting performance insights.

LED Walls

Create personalized and interactive experiences around any digital screen while getting precious data.

Displays

Features

Digital Out-of-Home smart and easy

Camera & IoT Interactivity

Engage your customers with attractive and personalized interactive content that targets audience profiles and reacts to gestural and sensor interactions.

Integration & Programmation

Broox is technology agnostic: it integrates seamlessly with any digital signage, camera and media playback software in the market.

Analytics & Targeting

Understand your audience through actionable insights and mesure campaign performance with personalized analytics reports.

Plug'n'Play Setup

It doesn’t just integrates with any digital signage setup but it works plug’n’play, running on your own media player or locally connected to Broox’s.

Benefits

01.

Smarter

Convert any passive DOOH support into a smarter one without replacing current hardware.

02.

Interactive

Increase engagement and conversion displaying experiential and interactive campaigns that connects with your audience.

03.

Better insights

Get better campaign performance insights with never-seen-before video analytics data.

04.

Scale

Deploy stable interactive systems specifically designed to run into large scale digital signage networks.

05.

Deploy fast

Optimize campaign time-to-deploy with key-in-hand interactive add-ons and apps.

06.

Adaptable payment plans

Pay for what you need with Broox licence fees based on installation volume and campaign duration.

07.

Support

Partnering with Broox means having 360 assistance team that will help with campaign and tech specs validation, content development services, deployment and support.

08.

Intel® Gold Partners

Broox is an official Intel® Gold partner. It guarantees high quality standards in all our systems.

Digital Out-of-Home Interactivity
Transform your passive Out-of-Home screens to true interactive experiences and engage the masses

Broox Interactive Systems

Transform any digital MUPI, LED wall or screen monitor to an interactive digital experience to create interactive marketing campaigns using mixed and augmented reality with photo booths, advergames, and other multimedia formats.

Broox Interactive Systems features audience detections through cameras and IoT devices allowing to create dynamic and interactive advertisement campaigns.

Multiple customizable content templates are available for fast and cost-affordable deployments, completely custom templates are available on demand.

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Broox Interactive Content

Add interactivity to your content: get all the benefits of the Broox Analytics Suite with a layer of interactivity on top of it.


Engage your audience into more personalized and fun experiences: deliver real-time content based on demographics (age, gender…) and behaviours (like rising a hand or smiling).


Get insights from the interactivity reactions: measure the behaviour and emotions. Your perfect digital signage marketing solution, at last.

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Features

Realtime Interactivity based on tracking

Display gesture based interactive content

Segmentation

Skeleton

Gestures

Interactivity with the Broox Sensor Node

Transform any display into an interactive experience that displays tailored and interactive content when people interacts with physical sensors installed with the display.

Broox systems has a wide list of supported sensors ready to integrate as proximity, lidar, button, RFID and NFC and any GPIO sensors. All sensors has predefined triggers that can be accesible through an API from any third party media playback system.


Do you already have a digital signage display? Great! We only need to install our software and one of our supported sensors. If you don’t have a display, don’t worry, we will help you get one installed.

Features

Audience Measurement for Digital-Out-of-Home
Make digital signage smarter and engaging with actionable audience measurement and interactivity

What can I detect?

When Broox Audience Measurement seamless connects to a camera and to your CMS you start collecting previously inaccessible customer data, very easy to read and understand, and automatically integrated with your online marketing stack.


Know the real performance of your signage content and the displays placements like if you where on Google Ads or Facebook Ads. Guaranteed!

Demographics

Audience accurate profiling

Emotion

Age & Gender

Ethnics

Traffic & Performance

Reach and campaign performance

Passer-by

Watchers

Dwell & attention time

Main KPIs

Broox Studio analytics’ reporting panel gives you a complete overview of audience insights and campaign performance at your digital signage touch-points.

Dashboards are easily shareable with your team or stakeholders through direct download, scheduled emails or embeddable links.

How does integrate with Digital Signage Platforms?

OPTION A: Running under the hood as a system application on your media player

01.

Plug a camera or sensor

Add any IoT sensor, webcam or IP camera to your digital signage setup.

02.

Install Broox Node

Install our vision and/or sensor software in your player.

03.

Connect your Device to Broox cloud

With just adding your assigned Broox license, the detection instance will be ready to use.

04.

Launch Broox Studio

Display reports, deploy, monitor and update your network through an easy to use web interface.

How does integrate with Digital Signage Platforms?

OPTION B: Running under the Broox Media Player with a local connection

01.

Plug a camera or sensor

Add any IoT sensor, webcam or IP camera to your digital signage setup.

02.

Connect the Broox Media Player

Plug’n’play the Broox media player through a local connection.

03.

Connect your Device to Broox cloud

With just adding your assigned Broox license, the detection instance will be ready to use.

04.

Launch Broox Studio

Display reports, deploy, monitor and update your network through an easy to use web interface.

Support integration protocols

The Broox Platform supports several standard AV and lighting protocols to easily connect our powerful sensor and vision nodes to any 3rd party hardware.

How to install audience measurement

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Plug a camera

  • Optimized to run in consumer laptops.
  • Runs in Windows, Linux and MacOS.
  • Supports any 2D & 3D cameras.

Install Broox Software

Graphic editor to customize your detection and camera parameters as:

  • Type of detections as faces, people, body parts or objects.
  • Calibrations.
  • Detection regions.
  • Performance profiles.

Setup your screen network

  • Integrates with any digital signage cms through custom events.
  • Integrates with any lighting system thorught DMX and Dali protocols.
  • Integrates with any graphics software as Unity, Notch and Touchdesigner through UDP protocols as TUIO, OSC or WebRTC.
Key-in-hand applications for MUPIs
Fully customizable app templates are available to run in existing MUPIs and LED Walls support for fast and cost-affordable deployments.
Completely custom content applications are available on demand.

Application Examples

Fully customizable app templates are available to run in existing MUPIs and LED Walls support for fast and cost-affordable deployments.
Completely custom content applications are available on demand.

Augmented Reality Photo Booth for outdoor advertisement
Prize Wheel MUPI
Face filter example of a sports team
Detect demographics to display targeted content
Augmented Reality Face Filters in large formats
Capture leads by adding dynamic QR codes to play or get a photo
Using the phone as a remote control for casual gaming
MUPI with gestural interactions for Nike + El Corte Inglés
Mixed reality photo booth to attract leads during the pandemic
Key-in-hand applications for LED Walls
Fully customizable app templates are available to run in existing LED Walls for fast and cost-affordable deployments.
Completely custom content applications are available on demand.

Application Examples

Fully customizable app templates are available to run in existing LED Walls support for fast and cost-affordable deployments.
Completely custom content applications are available on demand.

Computer vision interaction with a LED wall
Mixed Reality LED Wall on a shopping mall entrance
Move and catch game app
Skeleton recognition to interact with LED wall particles
Skeleton recognition to interact with LED wall particles
Interactive anamorphic 3D Ads
Mixed Reality LED Wall on a shopping mall entrance
Dynamic QR codes usage for lead capturing
Move and catch game app
Computer Vision Interactive Advergame Example
Example of airport LED Wall connected in real time with online campaigns

Don't settle with the old way of retail marketing.
Are you ready for the next level?

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