Case Study: Augmented Reality Photo booth Installation

Case Study: Augmented Reality Photo Booth Installation

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Leads generated in 3 weeks

Illa's marketing department goals

1 To offer a fun and memorable shopping experience to the mall visitors

4 Get visitors profile data

1 To offer a fun and memorable shopping experience to the mall visitors

2 Get leads email to target on promotional campaigns

2 Get leads email to target on promotional campaigns

5 Be compliant with COVID-19 restrictions.

3 Get a better people entering vs. passersby conversion rate

4 Get visitors profile data

3 Get a better people entering vs. passersby conversion rate

5 Be compliant with COVID-19 restrictions.

Broox solution

1 There was a large screen in the mall entrance that was used to play scheduled ads. There was also the typical security cameras in the mall entrance. We decided to take advantage of the technology already installed and transform it into an interactive Augmented Reality experience to drive attention of passersby to get more people entering the mall. 

2 Install a permanent interactive space where they could deploy gamified campaigns to get leads and data profiles during the whole year.

Results

These are the main goals achieved three weeks after the first campaign launch.

25%

Impact increase vs previous campaigns.

30.000

Interactions with the campaign inside the mall.

7%

Better entrance conversion rate when the campaign is active.

4.500

Emails captured autonomously in 3 weeks: best performance campaign ever in the mall history.

Broox support and services

Turnkey solutions

We have partnered with the best creative agencies, space designers and system integrators to deliver end-to-end solutions with liftetime support. If you need a team, don’t worry,  you already found one. 

Our tech doesn’t just work.
It amazes.

The hardest thing is to make something easy. We want you to focus on marketing and forget about tech.

Seamless integrations and form factors

Stop worrying about installation or scalability. We make it easy as ABC.

Out-of-the-box interactive technology

Learn how thrill people through memorable and immersive kickass experiences.

Analytics integration

Peep into your consumers’ heads to learn how they really think, act and purchase. All in your marketing stack.

Campaign & installation cloud management

Create segmented campaigns by profile and interaction audiences. Manage and monitor any interactive space with few clicks.

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"Broox allowed us to have a seamless point of purchase easy to manage an data-driven, so we can finally optimize the purchase journey like if was an e-commerce".
Daniel Díaz
CEO

70

%

Increase in revenue with smart Point of Purchase solution across all the stores

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"The easiest way to deploy all our hardware. We can now monitor and scale everything from the cloud while giving an amazing support to our customers"
Pau Planas
Head of Product

x6

Deployment eficiency

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"We can now get actual and measurable results from our experiential installations like if we were in Google Analytics. So easy to integrate."
Adan Levy
CEO

x23

Accurate metrics available to demonstrate actual results to our customers.

Don't settle with the old way of retail marketing.
Are you ready for the next level?