Goals
Cruïlla Festival holographic booth
Experience with artists
Capture leads and get analytics
Make it social
Plug'n'Play and scalable
- Experience with artists
- Make it social
- Capture leads and get analytics
- Plug'n'Play and scalable
The Broox Solution
Cruïlla music festival is one of the biggest musical events taking place in Spain. In partnership with Mobile World Capital Barcelona and Newtonlab Space, Broox created an holographic installation where attendees were able to discover the latest technology through a Holographic Meet & Greet.
The holographic cabin allowed the attendees take photos and videos with the life-size holograms of some of their favourite artists performing at the festival like Juan Luis Guerra, Stay Homas, Ginestà, Ocata, 41 FAM and many others, and share the experience on their social networks.
The Broox Platform was used to process and create the mixed reality videos automatically, with a branded layer of the festival and automatically upload them to the cloud generating a dynamic QR code that allowed users to get on their mobile inboxes.
Additionally Broox Audience Analytics analyzed in realtime the campaign performance.
Installation Schema
The installation runs with an Intel® NUC with and Intel® Movidius Neural Compute Stick 2 to drive all the processing in the edge. The video capturing is done by an Intel® RealSense.
The Broox Audience Analytics Suite runs under the hood to get insights of the campaign performance.
How it works?
1.
An assistant requests the users to choose their favourite artist.
2.
The users takes their position interacting with the “virtual artist”.
3.
After a countdown the system takes a picture.
4.
The user has to scan a QR code to fill a form and get the video/picture and messages encouraging to share it to social networks.
Press & Media
Results/Insights
Data taken during the 2 festival days on July 2022.
01.
1.000 emails captured
Autonomously with the dynamic QR generation based on Broox Phygital Tags.
02.
1.000 pictures taken
With the campaign.
03.
5K audience profiles
Created automatically by the users participating.
