Martini + OMD + Exterior Plus
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The Broox Solution
Grupo Bacardi, parent company of Martini, in collaboration with the agency OMD, Exterior Plus and Broox, developed from December 20 to January 6 “Las Bienvenidas de Martini”. An initiative that aims to encourage the launch of personalized messages on the return home for Christmas.
A branded content activation that is part of the Martini Time campaign. Thus, it aims to create more emotional connections with its consumers at a time of higher consumption. The campaign was carried out at the Madrid airport and several AVE stations in Andalusia.
In addition, days prior to the activation, a social media campaign was also launched to encourage users to participate, redirecting them to a landing page where they could upload their personalized message and an image or video indicating their arrival time and place, so that when their loved one arrived, they could see the message on the Exterior Plus screens or billboards in the arrival areas.
The installation runs with an Intel® NUC with and Intel® Movidius Neural Compute Stick 2 to drive all the processing in the edge.
The Broox Audience Analytics Suite runs under the hood to get insights of the campaign performance.
How it works?
The user that wants to welcome a friend participates on the campaign by filling a form on a landing page
The friend gets a message announcing that will have a personalized special message on the big LED screens on the airport.
When the friend approaches the arrival area sees a video on the LED screen creating a wow effect.
Press & Media
Data extracted from December 20th 2021to January 6th 2022 in Barajas Airport (Madrid) and several AVE train stations in Andalucía