Goals
Nike Move On + El Corte Inglés
Experience with influencers
Capture leads and get analytics
Make it social
Plug'n'Play and scalable
- Experience with influencers
- Make it social
- Capture leads and get analytics
- Plug'n'Play and scalable
The Broox Solution
Nike and Método (the creative agency) wanted a viral and interactive installation based on a MUPI to play with young freestyle dance and football influencers (@alexity_world, @joancg06, @chaimaa.fs and @joan.freestyle).
We used the Broox Platform to deploy an installation with gestural interaction, automatic video recording, rendering and uploading to the cloud and dynamic QR codes generation to capture leads and promote social networking sharing.
Installation Schema
The installation runs with an Intel® NUC with and Intel® Movidius Neural Compute Stick 2 to drive all the processing in the edge. The video capturing is done by an Intel® RealSense.
The Broox Audience Analytics Suite runs under the hood to get insights of the campaign performance.
How it works?
1.
An assistant requests the users to choose their favourite artist.
2.
The user watches a quick instructional video of the freestyle dance.
3.
After a countdown the users can start their own dance imitation of the influencer’s.
4.
Once the dance has finished the user has to scan a QR code to fill a form and get the video of their performance and messages encouraging to share it to social networks.
Press & Media
Results/Insights
The campaign insights shown are for the 2 installations (in Madrid and Barcelona) in El Corte Inglés shopping malls during 1 month.
01.
90% Dwell time
And a huge increase on the floor traffic.
02.
9.000 interactions
With the campaign. Interaction means at least playing with the installation.
03.
7.000 Videos
Created automatically by the users using gesture interaction and dancing.
04.
> 6K emails captured
Autonomously with the dynamic QR generation based on Broox Phyigital Tags.
