Case Study March 1, 2022

Cruïlla Festival Holographic Booth

Reimagining Music Festival Experiences with Interactive Holographic Technology.

Task

Implementing Edge Computing Solutions for Real-time Holographic Content Creation and Audience Analytics in a Large-scale Music Festival.

  • End Client

    Cruïlla Festival - Mobile World Capital

  • Partners

    Newtonlab Space

  • Industry

    Entertainment

Challenge

Unveiling holographic magic in interactive installations

In collaboration with Newtonlab Space, the challenge was to implement a real-time, cutting-edge holographic installation at the Cruïlla Music Festival. The goal was to create a captivating experience that allowed attendees to interact with life-size holograms of their favorite artists, while simultaneously ensuring the system effectively gathered and analyzed campaign performance metrics.

Implementation

Holographic interaction deployed for unforgettable fan experiences.

Harnessing the power of an Intel® NUC and Movidius Neural Compute Stick 2, Broox created a state-of-the-art, real-time holographic installation. This system used an Intel® RealSense camera to capture user interactions, which the Broox Platform then processed into mixed reality videos with artist holograms while Broox Audience Analytics tracked campaign performance.

RESULTS

Audience and interactions insights.

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Emails captured

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pictures taken    

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pictures taken

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Audience profiles

TECHNOLOGY USED

Broox Platform framework.

Broox Studio
Software for content management.

Broox Media Player
For content playback.

Broox Vision
Software for audience analytics.  

Intel®
Hardware for players and cameras.

Let’s start building
something together.

Just give us a couple of details, and we’ll get right on it.

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