Nike + El Corte Inglés
Crafting new audiences through Broox’s phygital experiences.
Task
Creating an interactive installation, engaging influencers, driving viral campaigns and measuring audience with analytics.
Seamless fusion of technology, creative content, and influencer marketing to craft an unforgettable and shareable phygital experience that not only resonated with the influencers but also forged new connections with the audience, elevating the brand presence of Nike and El Corte Inglés to new heights.
We brought this Viral Influencer Experience Creation to life by integrating the Broox Platform with advanced technologies, including the Intel® NUC with Intel® Movidius Neural Compute Stick 2 for real-time gesture recognition, and the Intel® RealSense camera for precise video capturing. Dynamic QR codes were used to capture leads and encourage social media sharing, while the Audience Analytics Suite provided valuable insights.
Broox Studio
Software for content management.
Broox Media Player
For content playback.
Broox Vision
Software for audience analytics.
Intel®
Hardware for players and cameras.