PoC at GITEX
Broox and Intel®, in partnership with Etisalat e&, Showcase AI-Driven Retail Innovation at GITEX 2023.
Task
Demonstrating real-time fashion analytics for retail with Broox and Intel® at GITEX 2023, enhancing customer engagement and personalization.
The primary challenge was to accurately identify and analyze real-time fashion trends and customer interactions within retail environments, using AI-driven technology for targeted advertising and enhanced customer engagement strategies.
The implementation involved compiling extensive fashion datasets to train object detection deep neural networks (DNNs) for high accuracy in identifying clothing and accessories. These trained DNNs were integrated into the Broox platform and optimized with Intel’s OpenVino toolkit to ensure smooth operation on Intel hardware. The solution, showcased at GITEX 2023 with E& (Etisalat), demonstrated how real-time analytics can enhance customer engagement and tailor digital signage content in retail environments.
Broox Studio
Software for content management.
Broox Media Player
For content playback.
Broox AI Vision
Software for audience analytics.
Broox Sensor
For the lift&learn installations.
Intel®
Hardware for players and cameras.